March 23rd, 2010 by admin
Most salon owners I have come across have 3 methods to get clients and still don’t have nearly enough clients. What do I mean? Most salon owners get their clients from a referral, from a walk-in, or maybe from their yellow page ad. There is TWO problems with this, the first is that they do [...]
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February 24th, 2010 by admin
Never Leave Them Empty Handed You should never leave a client empty handed. Your employees, stylists, nail technicians, etc, shouldn’t ever leave a client empty handed either. If you do you are wasting an opportunity to make more money. You can easily give them information on your other services that they aren’t using. Here is [...]
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February 22nd, 2010 by admin
When we go to the grocery store and there is nothing to differentiate one onion from another onion, the ONLY thing that we can differentiate it with is PRICE. Why? Because it’s a commodity. Price then becomes the only deciding factor. Competitors who are less astute will try to sell only on price, so they [...]
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February 21st, 2010 by admin
Here is another FREE Salon Marketing Strategy. Confirm All Appointments Confirming all your appointments is very important. Let us tell you why. Does this sound familiar? You look at your schedule book for the day and you’re fairly booked up with a few holes here and there. You’re hoping you get some walk-ins. You or [...]
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February 6th, 2010 by admin
Here’s the email I just got: Hi Mike, Just wanted to let you know our last meeting went great! We started our new referral program as well and in within the third week we had 21 new client referrals!!! Yes 21… We are excited and are actually having another meeting this evening to follow up [...]
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February 5th, 2010 by admin
Did you know…… A Lobster when left high and dry among the rocks, has not the instinct and energy enough to work his way back to the sea, but waits for the sea to come to him. If it does not come, he remains where he is and dies, although the slightest effort would enable [...]
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February 4th, 2010 by admin
What is the difference between people who are highly effective and those who are NOT and how it applies to you, your salon business and your bank account balance? Why do some people seem to be able to accomplish a lot more than others when we are all given the same 24-hours each day? What [...]
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February 4th, 2010 by admin
I have no doubt that you are a great hair stylist and a good ethical person. You may also have a fantastic location. You may have the best hair stylists with the best personalities. You may also do everything humanly possible to make sure your clients get the best quality service possible. But this alone [...]
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February 3rd, 2010 by admin
Here are the questions: ► Are you tired of working your tail off day after day and just scraping by with no money or free time to go out and really enjoy life? ►Are you fed up with your stylists controlling you because they know they can take their clients and go elsewhere? ►Have you [...]
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February 2nd, 2010 by admin
Let me start by saying this. What someone is willing to pay or not pay for one of your services depends on what their PERCIEVED VALUE is for the service. Since your client gets the perceived value of your services from YOUR marketing, the better your marketing is the MORE you can charge for your [...]
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